Cactus Plant Flea Market (CPFM), a U.S.-based streetwear brand, was founded by Cynthia Lu in 2015. Recognized for its vibrant and whimsical design aesthetic, the brand intertwines playful graphics, puff print detailing, and insightful wordplay into its creations, often evoking a DIY or handcrafted feel. CPFM blurs the lines between luxury and streetwear, as it is widely known for its high-profile collaborations with industry giants such as Nike, Pharrell Williams, and Kanye West. Particularly noteworthy is its adept utilization of unique typefaces and a bold color palette, rendering its designs immediately recognizable in the streetwear community. Cynthia Lu has maintained a sense of mystery and exclusivity around CPFM, occasionally dropping hints about new releases that always keep enthusiasts on their toes. The brand stands out in the contemporary fashion arena for its buoyant, optimistic designs and its ability to cultivate a deeply engaged following despite its enigmatic presence.