Undercover

Undercover, a prominent Japanese streetwear brand, was established in 1993 by designer Jun Takahashi. Influenced heavily by punk and rebellion, the brand quickly became known for its incorporation of punk aesthetics into unique streetwear designs. Undercover masterfully blends high fashion with street sensibilities, juxtaposing contrasting elements to create compelling, avant-garde fashion narratives. Jun Takahashi’s designs are often noted for their deconstructed elements, bold graphics, and an exquisite interplay of both dark and playful imagery. As Undercover evolved, it upheld its rebellious spirit, while also navigating through various style realms, exploring everything from grunge to romanticism. With collaborations ranging from Nike to Supreme, the brand has continued to build bridges between various aspects of fashion culture, cementing its reputation as a versatile and innovative player in both the streetwear and luxury fashion sectors. Undercover holds a distinguished position in the fashion world, celebrated for its disruptive and transformative approach to style and design.