October's Very Own, widely known as OVO, is a Canadian streetwear brand established in 2008 by hip-hop artist Aubrey "Drake" Graham, along with his partners Oliver El-Khatib, and Noah "40" Shebib. The brand name originates from Drake’s October birthday and embodies a lifestyle that aligns with his music, creating a synergy that fortifies his brand’s presence globally. OVO is renowned for its minimalist designs, characterized by its owl logo, and quality fabric, merging casual wear with an upscale touch. The brand has effortlessly intertwined the worlds of fashion and music, thus achieving a distinct identity in the streetwear culture. Over the years, OVO has expanded its reach through collaborations with notable brands like Jordan Brand, Canada Goose, and Clarks, enhancing its stature in the luxury streetwear domain. The brand has garnered a reputation for creating pieces that reflect a unique fusion of understated style and luxury, curating collections that resonate with fans and fashion enthusiasts alike.