Evisu, a renowned Japanese denim brand, was founded in Osaka in 1991 by Hidehiko Yamane. The brand emerged with a particular focus on premium denim wear, adopting traditional production methods to ensure high-quality output. Evisu's name is a playful nod to Ebisu, the Japanese god of prosperity, embodying the aspirational and luxury aspects of the brand. The company famously revitalized the denim market with its painstakingly hand-painted seagull logo on denim products, which has since become a signature mark synonymous with Evisu’s identity. In the 1990s and 2000s, Evisu gained international acclaim, appealing to celebrities and fashion enthusiasts with its meticulously crafted jeans, innovative designs, and the integration of playful and bold elements. Evisu's fusion of traditional craftsmanship with contemporary style helped to pave the way for the brand to become a pioneering influence in the global denim industry, widely recognized for redefining the standards for denim quality and style.