Collection: Rhude

Rhude, a Los Angeles-based streetwear brand, was founded in 2015 by Rhuigi Villaseñor, a designer born in the Philippines who migrated to the United States with his family in his youth. The brand quickly made a mark on the fashion scene with its distinctive blend of luxury materials, casual styling, and a hint of rebellious spirit. Rhude captures a narrative of immigrant hustle and American dream, often reflecting Villaseñor’s personal journey and inspirations drawn from his cross-cultural experiences. Notably recognized for its oversized silhouettes, graphic tees, and a generally muted color palette, Rhude masterfully interweaves narratives of classic Americana with modern streetwear aesthetics. Villaseñor’s talent for fusing disparate elements – elegance with edginess, and luxury with street – has won Rhude a celebrity following and collaborations with big names in the industry like Puma and Thierry Lasry, solidifying its status as a formidable player in the contemporary fashion arena.